Say no to long, lengthy paragraphs
Whether you’re writing an article or short story, make sure your work isn’t full of big blocks of text. This is especially important for your opening paragraph. If a reader is faced with a large passage of text, it can be very off-putting as can page after page of long and lengthy paragraphs.
It’s good to have a mixture as this aids readability, though it depends on your market. For example, the women’s weeklies all use fairly short paragraphs. The best way to get it right is to check the publication you’re writing for and to see their preference.