As many writers will agree, the saying ‘Don’t give up the day job’ aptly applies to writers. Some writers are lucky and carve out lucrative careers, writing best-selling novels, columns, articles and short stories. But a lot of writers struggle to get into print and so for them, the day job has to stay.
The current economic climate isn’t kind to the writer, with magazines folding, or not paying for contributions. Agents and publishers also seem unwilling to give new writers a chance.
But there is one area of writing which pays very well and where the writer often finds himself in demand. When you look up a company in the Yellow Pages, open a holiday brochure or read a sales letter that’s come through the mail, it’s easy to overlook the fact that someone has been paid good money for the writing. That someone is the copywriter.
He’s often employed by an organisation, to write direct mail, press releases, adverts, slogans, internet content; the list goes on. There are also a lot of opportunities for the freelance copywriter who provides copy for a number of different organisations.
I fell into copywriting literally by accident, when my osteopath asked me to write copy for some leaflets and brochures. I’d never done anything like that before but I loved it and soon found myself with a new career. It’s one which fits in well around my other writing projects, including article and short story writing and my children’s books.
If you want to find out more about it, there is a wealth of information on the internet. There are also lots of good books, taking you through all the aspects of copywriting and giving you ideas (see my Useful Links). Another option, if it’s something you’d like to pursue, is to take a course. These cover everything you need to know about becoming a copywriter, including how to find clients and to set yourself up as a freelance copywriter (see http://www.writersbureau.com/courses/copy-writing/) Being a tutor, I am slightly biased here – though only slightly! But when I was asked to tutor the course for them and read the materials, I wish I’d had the benefit of taking the course myself.